Oumlil Fall 2012 Video and Look Book

I had a wonderful time shooting for Hashim Oumlil’s Fall 2012 Collection!

One of the highlights during my time at fashion week was seeing Hashim Oumlil’s sharp men’s collection. The cuts are superb and his esthetic very 1930’s European, which I absolutely love! When he approached me to shoot his Fall 2012 look book and mood images for his website, I was instantly sold. We had a great model; German-looking Brazilian William Jagnow from Request Models was perfect to bring the retro-modernist look to life. I set up studio in the showroom in Oumlil’s showroom. Super-talented David Widjaja from Intro Artists, with whom I’ve worked a number of  times, styled the shoot. Hairstylist and professional groomer Hugh McGuire made William look like a  Bauhaus student.
I kept the set-up simple; I used 2 strip lights on each side to create a cross-shadow, which gave the shoot a stark architectural feeling without distracting from the fashion. I hope Oumlil’s next collection will be unisex!

Also, The Fashionisto was kind enough to post our photo collection to their popular blog site!

The following are some of the photos I took at the shoot…

And here are a few fun behind the scenes shots…